Broad Street Starts Here

I thought we should start with a campaign photo. When the family took a skiing trip to Jackson Hole earlier this year, I wanted my daughters to see New York City for the first time. Naturally, as my firm, Z/Yen, compiles the Global Financial Centres Index, we had to take the girls to Wall Street, and thus I have my opening picture for the campaign from the land of my birth. There will be some better photos later (the ones without me in them)!